A messenger bot is an autonomous piece of software that utilizes artificial intelligence (AI) to interact with users on chat platforms. Simply put, these robots know what needs to be done and then can automatically formulate an appropriate answer in a very human manner. As you'll see, automated robots have the ability to completely revolutionize the world of online customer support, marketing, and advertising as we know it and all for the better.
Today's automated software provides customers with a wide range of capabilities. For example, some brands offer a free shipping rate when purchasing a product. Messenger bots take this into consideration when calculating open rates. This is because they have seen how often a customer searches for specific products on the Internet, and when that customer looks for that product on Messenger, the delivery rate is automatically calculated. If a customer searches repeatedly for a certain product, and the delivery rate is high, then a messenger bot sends out an alert to all of their contacts, which results in even higher open rates.
Facebook Messenger Bot also allows people to chat using real-time threaded comments, which is very similar to Twitter's 140-character format. In fact, Facebook and other social networks do have these features available. However, these programs are limited by the size of the network. In contrast, messenger bots can reach any app. It can go straight to a gaming app, an app for scheduling events (like meetings or parties), or to a utility app such as the calculator or the address book.
Automated Bots provide another important function: automated systems for customer service. A recent study showed that consumers use Messenger Bot for more than five hundred customer service functions. The bot helps customers track their messages, track their feeds, and manage their accounts. This gives Facebook and other messaging apps a huge advantage over their competition. The artificial intelligence allows Messenger Bot to analyze customer data, including interactions with the brand, and generate custom, personalized customer service experiences. This provides customers a great experience, and the ability to turn to their brands when they need help.
As mentioned earlier, Messenger Bot is particularly useful to businesses. Large companies who own websites can use Messenger Bots for customer service functions like tracking feedbacks to see how their website is doing relative to its competitors' sites. Messenger Bot is able to analyze customer data in real-time and make suggestions for improving company performance. These suggestions can be changed at any time by the company's employees, according to their needs. Since Messenger Bots is not yet capable of performing actual customer service functions, businesses that have a need for this feature can purchase artificially intelligent Messenger Bot assistants to handle customer service functions.
Many marketers and business owners have expressed concern over the possibility of spam being delivered through Messenger Bot. In fact, advertisers have been advertising their products via Messenger Bot since it was launched. However, Facebook has stated that while they do use Messenger Bot for certain advertising functions, such as showing the bot's graphic image when a user clicks the "Like" button, the feature is not used for direct marketing, such as sending spam messages. This effectively kills all worries over Messenger Bot becoming a direct email spamming tool.
While most people using chat Bots think of Messenger Bot as simply a chatting helper, the developers behind the project have definitely come a long way. ChatBots have become intelligent enough to understand when a person is talking about their product and trying to market it, and it will try to put together a professional-looking ad for that person to promote the product. A lot of businesses have also used chat Bots for marketing purposes. It's no surprise that businesses want to get a grasp of what Messenger Bot can do because it will give them an edge over their competitors.
Messenger Bot has already made its way from chat rooms to e-commerce websites and is poised to make more appearances in the future. With people using messenger code apps frequently to connect with friends, it will only be a matter of time before Messenger Bot makes its way into the mainstream. For small business owners and internet marketers, it is time for you to test-drive Messenger Bot and determine whether or not it might be a helpful addition to your business marketing plan.